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The LOOSEWORLD community is where we show off the shit and people we love. Between our agency and community, we've got a lot going on, so hit us up and let's talk about how you can get involved.

Spend some time clicking around to see what we're into, and please Stay LOOSE during your visit.

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That’s right bust out the champagne… a recent study confirms what we all already knew deep down “DRINKING AND STAYING UP ALL NIGHT IS GOOD FOR CREATIVITY!”
Well that’s what they told us over at Animal New York. We are gonna be good Samaritans and help them test the theory. Obviously documenting it in the name of science and creativity. 
You can also test it out this theory at our weekly event every Monday at The Jane Hotel. #Shameless 

That’s right bust out the champagne… a recent study confirms what we all already knew deep down “DRINKING AND STAYING UP ALL NIGHT IS GOOD FOR CREATIVITY!

Well that’s what they told us over at Animal New York. We are gonna be good Samaritans and help them test the theory. Obviously documenting it in the name of science and creativity. 

You can also test it out this theory at our weekly event every Monday at The Jane Hotel. #Shameless 

Tags drinking creativity late sleep night owl good creative study science Jane looseworld hotel

 Source animalnewyork.com

INTERVIEW: DJ Price of Reason Clothing - The Reasons Behind Reason
Good god it was nice yesterday - The end is near. LOOSEWORLD (Skyler and Brian) seized the opportunity (made an excuse) to take a trip to the East Village and pop into the Reason Outpost.

We walked in the store to find that Reason founder DJ Price was in the building. Since we had our 5D and a pad of paper in hand it only made sense to do a little nosing around.


LOOSEWORLD: So, first off, why is it The Outpost?

Price: Well, we’ve always wanted to specifically brand our stores under its own entity. Our style is reminiscent of early American work wear and the industrial period, 1920’s and earlier. We needed a creative title to get our point across and Outpost always stood out to me, so we ran with it. It allows us to have Outposts in different cities, different neighborhoods. It’s really just like our retail extension of our brand and online presence.

LW: Obviously there are a lot of things to expect when you go from an online store to an actual storefront in the city, but what was the biggest surprise?

Price: The biggest surprise for sure was to be accepted by the community and the neighborhood as a vintage store. A lot of the customers that we get on a daily basis have never even heard of the brand before. It’s surprising for me to see different people of all ages and walks of life coming in to the store, understanding the concept and actually purchasing.

LW: How has Reason changed from when you started?

Price: I think Reason has matured as a clothing line as I have matured as an adult. When we started the brand, I was a young adult and I was into street wear, so we were a street wear brand, but as I grew older, my fashion taste changed, and so did the brand. Now we’re more of a mature line that has classic pieces that we create to be as timeless as possible. You can wear them now, you can wear them 5 years from now and you could have worn them 30 years ago. It still would’ve been fashionable and easy to wear.  

LW: Do you think that is a trend we are seeing more now in older street clothing lines?
Price: I think a lot of street wear clothing lines have their unique look that you can put your finger on, like chains or guns or something. We tried that for awhile but eventually we found ourselves. Now that we sell vintage in the store, people can understand where our inspiration comes from. We hand pick all of our vintage pieces so that you can identify with them and see the where we get our inspiration.

LW: Before we ever met and I was still in high school in Los Angeles, I had the white and gold Diplomats hoodie (so dope), but after I moved to NYC and found out that the company behind it were New York kids my age and it added a level of authenticity to it.

Price: A big part of the line is that we create clothing for ourselves and for people our age, and our generation. You know, a lot of people who design clothing aren’t really designing clothing for us. They design for a customer who has a lot more money or even more style. But, we try to do it for us.
LW: Where do you find your designers and what do you guys look for when you are hiring new people?

Price: We look for really hard-working, diligent, young and successful people who are willing to be a part of the team. It’s like a machine, everyone has their own little gear, but together we run. I would say to anyone looking for a job in a fun and artistic label, just get involved, work as hard as possible, show your worth and your value and be specific about what you want to do. Especially within the company.

LW: So, obviously you’re still DJing. I blacked out when you were playing at Riff Raff the other night. Do you find that music influences your role in the company or vice versa?

Price: For sure. The music in the store is very specific. We keep it alternative, rock n’ roll, and classic. We don’t like having any dance music, no house music, no new hip hop. We like having old school 90’s hip hop and the New York things that we grew up on. So, the musical direction of the store is very important to put you in the right mood for shopping.
I am still doing mixtapes for the label and we still put them out in the store. We are gonna have a Reason Outpost mixtape soon which will kind of explain the whole sound and aesthetic of the store through music.

LW: With the Mayan calendar upon us there is a little sense of urgency, but what can we expect from you guys in the near future?

Price: Our spring line comes out in March. It’s really exciting! All new tops and pants and jackets and t-shirts. We get new vintage clothes every week. Besides that, we have a lot of events planned coming up for the Winter Music Conference in Miami and SXSW in Austin, TX. And then the summer; we’re hoping to expand. We have new partners coming on and employees and stuff, so, I’m really excited. 

LW: Where can we stay up on all of that? 

Price: www.reasonclothing.com , or just come and talk to us over here at 436 East 9th Street, between 1st Ave & Ave A.

LW: Very dope, but  most importantly and what the people really want to hear… when can they expect the LOOSEWORLD x Reason collaboration?

Price: Mixtape? CD? T-shirt package? What are we talking?

LW: Everything!

Price: Let get to work! Spring and Summer 2012! I can’t wait for our next pool party together, the last one was memorable! 

LW: I like it. Thanks for letting us chop it up. We get a discount now right? 

(They laugh and LOOSEWORLD is kicked out of the store waves goodbye)  

Tags reason interview dj price outpost new york east village founder looseworld

REVIEW: STAR WARS UNCUT OR, STAR WARS NEEDS A NEW HOPE 

One thing you should know about me: I have zero shame confessing my deep deep love for Star Wars. I had a Yoda toothbrush well into high school and was fluent in Ewokese. Feech! 

Back to the movie, this concept was made public almost a year ago. Proposed by former Vimeo developer Casey Plugh; What the project spawned into is 00:00:15 segments of the movie, chopped and screwed by fans. Dope idea right? The only rule was that they had to follow the original script. If only I had the pure awesomeness to devote time into character research on the lil homie R2D2; but no, I will leave this up to people way more cool than I am. And sit back and enjoy.

The whole experience might be disorienting and confusing if you haven’t seen the original in awhile. The honest dead give away started  really really early into it at 00:03:38 when Woody from Toy Story and everyone’s favorite Turtle Gang were involved, shooting shit up. I forgot who was who and what they were doing. They were obviously fighting, but por que?

Combating my teetering confusion through out the movie, I can say overall I’m really stoked I got to watch it. The remake is not just for fans, young kids, or oldies, its also for stoners everywhere. Who just wanna roll a fatty and watch some comical awesome shit. So green lover not, I highly suggest you sit back and watch. You won’t be disappointed.

- @remymoore

Tags star wars ewok new hope uncut review remy moore looseworld user generated created fan vimeo

INTERVIEW: Pinky (TV Carnage) - “It helped me from blowing my brains out” 

Pinky did LOOSEWORLD the honor of letting us spend the day with him. We got a real behind the scenes look at his work and his process. TV Carnage is a video series he creates by piecing together countless VHS tapes. 

He describes it better… 

Each TV CARNAGE volume is hundreds of hours of exceptionally bad TV lovingly fused together into an hour plus; glorious cesspools of retardation. Each clip acting as a word in odes to pop culture that have been hailed as “genuine, original genius”

So without further ado, watch the video and learn more about the man behind the tapes, behind the mask and behind the carnage. 

Directed by: Alex Mechanik 

Tags pinky beckles tv carnage interview looseworld ski mask

REVIEW: Pissed Off Gil “Imdabess” - Youtube Rap is “Dabess” 

IMDDDABESSS….
Ha, Check out this new video “IMDABES”. The artist’s name is YoutubeGMCFoSho A.K.A  PissedOffGil on Bandcamp and by making a mockery of current rap videos, it makes us take a second look at the boring cliche rap video.
 
“IMDABES” pokes a finger at the “cliche” rap video today, shot by any asshole who owns a 5D. It’s a hilarious ode to the not so current trend of nonsensical songs with catchy hooks (I mean I don’t know where or what Rack City is but it’s sure as hell fun to say when I’m drunk in the club) The funny thing is, they may have inadvertently taken the music video game to that next level (for better or for worse). We wouldn’t be surprised if the next Plies video actually had a .gif bootyshaker prominently featured with no hint of irony.

You can download “Im Da Bes” and other horribly spelled tracks on his sound cloud here. All we can hope for now is an “Im Da Bes (Remix)” with Soulja Boi on the hook. Seriously @souljaboy do it #imdabess.
- Ryan D Lyons

Tags city gif imdabes music rack rap video ryan lyons looseworld tiga plies

Dj Gross - Sunglasses & Advil

[Flash 9 is required to listen to audio.]

Happy Holidays Everryyonne.

Here is a mix from us at LOOSEWORLD to get you through the egg nog drinking, present wrapping, ex girlfriend stealing, drunk driving and anything else you might be getting into as we approach the NYE. Because lord knows after all of the festivities we will all need a shit load of Sunglasses and Advil. 

Hope you enjoy it. 

XOXO

Team LOOSE 

Tags mixtape holidays mix music looseworld dj drunk egg nog sunglasses advil

 Source SoundCloud / LOOSEWORLD

EVENT: This weekend LOOSEWORLD is teaming up with clothing line Deschain and setting up shop at the Red Bull Event Space. Come by our booth, say hi, and get some awesome christmas shopping done.
 
LOOSEWORLD curated the DJs for Saturday, and there’s gonna be an open bar. Little shopping, a little partying, why not? 
 
If you are unfortunately not in NYC this weekend we will have select items go up exclusively on our online store. SHOP NOW:  LOOSEWORLD Bodega 

EVENT: This weekend LOOSEWORLD is teaming up with clothing line Deschain and setting up shop at the Red Bull Event Space. Come by our booth, say hi, and get some awesome christmas shopping done.
 
LOOSEWORLD curated the DJs for Saturday, and there’s gonna be an open bar. Little shopping, a little partying, why not? 
 
If you are unfortunately not in NYC this weekend we will have select items go up exclusively on our online store. SHOP NOW:  LOOSEWORLD Bodega 

Tags shopping red bull event sale bodega new york looseworld dj open bar deschain wc kids